Social Media Marketing with Facebook and Twitter
Производитель:
Lynda.com
Год выпуска: 2012
Страна: США
Язык: английский
Язык субтитров: английский
Автор: Anne-Marie Concepcion
Продолжительность: 5:27 ч
Формат: клипы QuickTime (.mov)
Видео: AVC 960x600 15 fps ~60Kbps
Аудио: AAC 48kHz 1ch 96Kbps
Файлы примеров: присутствуют
Описание: In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Topics include:
[*] Understanding online marketing
[*] Keeping business and personal accounts separate
[*] Developing a marketing funnel strategy
[*] Creating a branded Twitter page background
[*] Optimizing tweets to help them go viral
[*] Leveraging the latest Facebook features for pages
[*] Managing your Facebook Timeline
[*] Creating targeted Facebook social ads
[*] Customizing Facebook pages with iFrames
[*] Using Twitter and Facebook analytics to measure impact
[*] Reducing your workload with social media management programs
Содержание
Introduction 1m 3s
Welcome 1m 3s
1. The Big Picture 22m 45s
Understanding online marketing 9m 12s
Comparing Twitter and Facebook 8m 38s
Preparing for online marketing 4m 55s
2. Twitter Basics 26m 10s
Setting up your business account 6m 45s
Creating and applying custom backgrounds 9m 1s
Tweeting and following 5m 21s
Following Twitter's terms of service 5m 3s
3. Facebook Overview 25m 46s
Setting up your personal profile 7m 42s
Understanding the News Feed 5m 47s
Controlling access to your posts 4m 48s
Customizing privacy settings 3m 30s
Following Facebook's terms of service 3m 59s
4. Tweeting for Business 1h 5m
Crafting follow-worthy Tweets 8m 55s
Attracting followers 7m 41s
Following the right people 6m 10s
Responding to mentions 5m 40s
Tracking keywords in the Twitter stream 7m 8s
Using hashtags 4m 12s
Getting Retweeted 9m 7s
Adding your Twitter feed to your blog or web site 4m 51s
Integrating a "Tweet This" feature into your online marketing 4m 12s
Measuring your impact 8m 1s
5. Facebook Pages for Business 2h 2m
Touring Facebook Page timeline features and controls 9m 49s
Creating a new Facebook Page 7m 50s
Creating a profile picture 8m 26s
Designing a cover image 7m 38s
Creating a combined cover-and-profile image 8m 43s
Using the admin panel 4m 26s
Editing important Page settings 7m 19s
Adding and featuring Page admins 6m 0s
Customizing the apps bar 5m 39s
Posting to your Page strategically (for EdgeRank) 5m 18s
Pinning, highlighting, and adding milestone posts to the timeline 6m 18s
Managing spam by hiding and unhiding user posts 6m 3s
Using the Notes app for longer posts 5m 43s
Using Facebook as your Page 4m 58s
Adding favorite Pages to your timeline 4m 9s
Building an audience for your Page 7m 22s
Adding a Facebook Page feed to your web site 7m 38s
Analyzing traffic with Facebook Insights 9m 8s
6. Extending Social Media Marketing 59m 22s
Reducing your workload with social media management programs 9m 27s
Enhancing your Page with Facebook apps 5m 53s
Creating your own iframe app to customize your Page 14m 55s
Using a third-party iframe app 6m 39s
Adding a Like button to your content outside of Facebook 6m 29s
Advertising on Facebook with Facebook Ads 12m 28s
Advertising on Twitter with sponsored Tweets 3m 31s
7. Conclusion 3m 59s
Next steps 3m 59s
