API Analytics for Product Managers
Год издания: 2023
Автор: Goyal D.
Издательство: Packt
ISBN: 9781803247656
Язык: Английский
Формат: EPUB
Качество: Издательский макет или текст (eBook)
Интерактивное оглавление: Да
Количество страниц: 344
Описание: APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?
API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.
Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.
By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Оглавление
Preface
Part 1:The API Landscape
Chapter 1: API as a Product
Chapter 2: API Product Management
Chapter 3: API Life Cycle and Maturity
Chapter 4: Building and Managing API Products
Chapter 5: Growth for API Products
Chapter 6: Support Models for API Products
Part 2: Understanding the Developer
Chapter 7: Walking in the Customer’s Shoes
Chapter 8: Customer Expectations and Goals
Chapter 9: Components of API Experience
Part 3: Deep Dive into Key Metrics for API Products
Chapter 10: Infrastructure Metrics
Chapter 11: API Product Metrics
Chapter 12: Business Metrics
Part 4: Setting a Cohesive Analytics Strategy
Chapter 13: Drawing the Big Picture with Data
Chapter 14: Keeping Metrics Honest
Chapter 15: Counter Metrics to Avoid Blind Spots
Chapter 16: Decision-Making with Data
The API Analytics Cheat Sheet
Index
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